Tuesday, September 8, 2009

Nokia's New Facebook World - Forbes.com

Nokia's New Facebook World - Forbes.com: "But now Nokia is eagerly expanding its network of friends too. Moissinac came to Nokia World in Stuttgart this year to announce several fresh ventures with Finnish handset maker Nokia, which has only recently started to open up to America's tech darlings. On the list: a Facebook application that allows users to update their location with their status, or 'lifecast,' as well as a version of Facebook 'Connect' for mobile apps that run on the Symbian platform, Nokia's own operating system.

The Facebook logo is also pretty visible on Nokia's latest handsets, including the flashy new X6 phone, Nokia's first product to use the iPhone's capacitive touch-screen technology. Facebook Mobile is front-loaded on the X6 home screen, an important step considering Nokia's own investments over the past two years in its Ovi-branded services for sharing information, media and contact details among friends.

Why did all this take so long? Moissinac says Nokia's frequent late-comer status is just a 'coincidence,' but he admits that developers including Electronic Arts ( ERTS - news - people ) asked Facebook to make the iPhone a priority when it came to applications.

The iPhone's uniform operating system and limited device range have actually excited developers more than Nokia's far wider 38% mobile handset market share. Even though Nokia has the volume, its Symbian platform and S60 user interface are not as versatile as other systems, while its huge range of handsets can become a monstrous task for developers to manage."

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